International Journal of Wine Business Research: Volume 36 Issue 3

Table of contents

Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania

Kathleen Kelley, Helene Hopfer, Michela Centinari

This study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the…

95

The anatomy of exporting wineries of Argentina

Nicolas Depetris Chauvin, Emiliano C. Villanueva

This study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business…

138

Innovation in vine growing in a context of climate change: AKIS and map of knowledge in Central Spain

José Luis Cruz, Alba Barrutieta, Andrés García-Díaz, Jose Pablo Zamorano Rodríguez

To address the challenges of the agricultural sector, innovation is necessary. This study aims to focus on knowledge circulation as a basis to facilitate innovation in viticulture…

88

Impact of product vs brand storytelling on online customer experience

Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik Jansto

In this study, the effects are investigated of brand and product storytelling on customer assessments of perceived attitude, quality, experience, recommendation and purchase…

1137
64

Evolution and orchestration of clusters

Bernardo Soares Fernandes, Aurora Carneiro Zen, Vitor Klein Schmidt

This study aims at identifying how the evolution of clusters influences orchestrations. It investigates the dynamic interplay between the developmental stages of clusters and the…

70

Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions

Andrzej Szymkowiak, Marcin Adam Antoniak

This research delved into the intricate dynamics between celebrity endorsements and consumer behavior focusing on eco-friendly wine product. This study aims to understand the…

Open Access.
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Cover of International Journal of Wine Business Research

ISSN:

1751-1062

e-ISSN:

1751-1070

ISSN-L:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Johan Bruwer