International Journal of Wine Business Research: Volume 36 Issue 3
Table of contents
Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania
Kathleen Kelley, Helene Hopfer, Michela CentinariThis study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the…
The anatomy of exporting wineries of Argentina
Nicolas Depetris Chauvin, Emiliano C. VillanuevaThis study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business…
Innovation in vine growing in a context of climate change: AKIS and map of knowledge in Central Spain
José Luis Cruz, Alba Barrutieta, Andrés García-Díaz, Jose Pablo Zamorano RodríguezTo address the challenges of the agricultural sector, innovation is necessary. This study aims to focus on knowledge circulation as a basis to facilitate innovation in viticulture…
Impact of product vs brand storytelling on online customer experience
Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik JanstoIn this study, the effects are investigated of brand and product storytelling on customer assessments of perceived attitude, quality, experience, recommendation and purchase…
Revealed strategies in wineries’ grape supply: the case of the Canary Islands
Dirk Godenau, Gloria Martin-Rodriguez, Jose Ignacio González Gómez, Jose Juan Caceres-HernandezThis paper aims to deal with the grape sourcing strategies of wineries in the Canary Islands.
Evolution and orchestration of clusters
Bernardo Soares Fernandes, Aurora Carneiro Zen, Vitor Klein SchmidtThis study aims at identifying how the evolution of clusters influences orchestrations. It investigates the dynamic interplay between the developmental stages of clusters and the…
Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
Andrzej Szymkowiak, Marcin Adam AntoniakThis research delved into the intricate dynamics between celebrity endorsements and consumer behavior focusing on eco-friendly wine product. This study aims to understand the…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer