International Journal of Wine Business Research: Volume 36 Issue 4

Branding consistency across product portfolios in the wine industry

Tayla Jeffery, Martin Hirche, Margaret Faulkner, Bill Page, Giang Trinh, Johan Bruwer, Larry Lockshin

The purpose of this study is to examine branding consistency for wine labels. The front label on wine bottles is important for identifying the brand and aiding purchase. Many…

Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism

Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-Vega

The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.

The demand for sparkling wine: insights on a diversified European market

Leonardo Cei, Luca Rossetto

The article aims to study the demand for sparkling wines in Europe. The main objective is to estimate the classic demand parameters aggregately for the entire European area…

Understanding the influence of wine labeling attributes on consumer’s buying decision: a study in Turkey

Betül Öztürk, Selin İşevcan Ertamay

The aim of this study is to investigate, in the Turkish market, the elements on the front and back labels of wine bottles depicting the characteristics of the wines and their…

When virtual others are with me: exploring the influence of social presence in virtual reality wine tourism experiences

Demi Shenrui Deng, Soobin Seo, Robert James Harrington, David Martin

The purpose of this study is to examine the role of social presence in enhancing positive behaviors in the virtual reality (VR)-based wine tourism context through an innovative…

Understanding eco-innovation in the Hungarian wine sector

Valéria Lekics, Imre Fertő

A growing body of literature analyzes eco-innovation in the wine industry, specifically focusing on the internal and external factors that contribute to sustainable innovation in…

Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads

Gabriela Purcini, Leonardo Medeiros Medeiros Barretta, Luciana Ferreira, Marina Lourenção

This study aims to compare the influence of origin types (country-of-origin – COO versus geographic indication – GI) and wine worlds (new versus old wine country – represented by…

Zooming in small family wineries: exploring service quality, loyalty and the moderating role of wine involvement

Stella Kladou, Ahmet Usakli, Kyuho Lee

The purpose of this study is to examine the role of wine involvement in moderating the effect of winery service quality on loyalty toward small family wineries.

Beyond terroir: a comparative analysis of Pinot Noir producers and business strategies in Burgundy, New Zealand and South Africa

Nicolas Depetris Chauvin, Antoine Pinède, David Priilaid

This paper aims to examine the convergence and divergence of business and production practices in the global wine industry, particularly focusing on Pinot Noir producers in…

A machine learning and linear programming aided approach to wine ranking and selection

Leandro José Tranzola Santos, Igor Pinheiro de Araújo Costa, Miguel Ângelo Lellis Moreira, Marcos dos Santos

This paper aims to mitigate the subjective nature of wine rating by introducing statistical and optimization tools for analysis, providing a unique approach not found in existing…