International Journal of Wine Business Research: Volume 29 Issue 4

Guest editorial

Colin Michael Hall, Girish Prayag

Using push-pull winescape attributes to model Australian wine tourist segmentation

Vanessa Quintal, Ben Thomas, Ian Phau, Zorana Soldat

The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile…

Where to visit, what to drink? A cross-national perspective on wine estate brand personalities

Sussie C. Morrish, Leyland Pitt, Joseph Vella, Elsamari Botha

The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine…

Benchmarking wine tourism destinations – the case of Bulgaria

Ilinka Terziyska

The purpose of this paper is twofold – on the one hand, to introduce a framework for benchmarking of wine regions and on the other, to analyze the activities of wineries in…

The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

Vasco Ribeiro Santos, Paulo Ramos, Nuno Almeida

This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars.

Wine tourist valuation of information sources: the role of prior travel

Erick T. Byrd, Bonnie Canziani, James S. Boles, Nicholas Carlton Williamson, Sevil Sonmez

The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a…

Wine prestige and experience in enhancing relationship quality and outcomes: Wine tourism in Douro

Sandra Maria Correia Loureiro, Namércio Pereira da Cunha

The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on…

Wine tourism signage programs in the USA

Erick T. Byrd, Joyendu Bhadury, Samuel P. Troy

Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under…

Strategic profiling and the value of wine & tourism initiatives: Exploring strategic grouping of German wineries

Marc Dressler

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping of…