International Journal of Wine Business Research: Volume 20 Issue 4
Table of contents
Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry
Armand Gilinsky, Cristina Santini, Luciana Lazzeretti, Robert EylerThe purpose of this paper is to investigate innovation practice of small family firms. Top management teams’ styles, their strategic orientations, and perceptions of external…
Consumer attitudes towards local wines in an emerging region: a segmentation approach
Natalia Kolyesnikova, Tim H. Dodd, Dale F. DuhanThe current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.
The gap between wine expert ratings and consumer preferences: Measures, determinants and marketing implications
Jan Schiefer, Christian FischerExpert wine awards are commonly used by consumers to reduce complexity in wine choice but little is known about expert vs non‐expert perceptions of sensory wine quality. This…
Sensing or knowing?: Investigating the influence of knowledge and self‐confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality
Roberta VealeThe study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and country of…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer