Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry

Abstract

Purpose

The purpose of this paper is to investigate innovation practice of small family firms. Top management teams’ styles, their strategic orientations, and perceptions of external environment promote or deter innovation.

Design/methodology/approach

Ten Tuscan and ten Californian family wineries are investigated via questionnaire and in‐person interviews to develop longitudinal case studies describing barriers or incentives to innovate.

Findings

Changes in processes, products, or market orientations are subordinated to how top managers perceive internal and external pressure to implement innovation.

Originality/value

This exploratory research proposes a model depicting the extent to which location impacts the selected variables.

Citation

Gilinsky, A., Santini, C., Lazzeretti, L. and Eyler, R. (2008), "Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry", International Journal of Wine Business Research, Vol. 20 No. 4, pp. 302-320. https://doi.org/10.1108/17511060810919425