International Journal of Wine Business Research: Volume 35 Issue 4

Strategic utilization of terroir in Japanese sake industry

Kuo-Che Tseng, Yasuyuki Kishi

With the ongoing industrial transformation of the Japanese sake industry and the continuous growth of exports in recent years, terroir, one of the core concepts in the wine…

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

Ágoston Temesi, Zoltán Lakner, Brigitta Unger-Plasek

This study investigated the factors of brand-related behavior, such as brand schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how they…

The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study

Hoang Tran Phuoc Mai Le, Tianbao Ren, Jungkun Park

This paper aims to investigate the key characteristics of parent brands and the relationships among customer perceived value (a second-order construct containing financial…

Wine international market structure and competitiveness

Karim Marini Thomé, Vitoria Angie Leal Paiva, Tafarel Carvalho de Gois

This paper aims to analyse the wine market in relation to international competitiveness and international market structure.

A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws

Damien Wilson, Maxwell Winchester, Michael S. Visser

This study aims to understand the degree of predictability and value in analyzing consumer purchase patterns in the US wine retail market. The study considers whether brands in US…

Wine consumer typologies based on level of involvement: a case of Turkey

Haluk Koksal, Arian Seyedimany

The purpose of this study is to segment Turkish wine customers based on their level of involvement. This study profiles them based on their wine drinking motivations, wine…

Simulation of the impact of a wine supply management tool: a potential implementation of a climatic reserve in Switzerland

Alexandre Mondoux, Bastien Christinet, Roxane Fenal, Olivier Viret

This study aims to identify the economic impact of a potential implementation of a Climatic Reserve for the Swiss predominant white grape variety (Chasselas) vinified in the AOC…