Table of contents
The global wine business as a research field
Ulrich R. Orth, Larry Lockshin, Francois d'HautevilleThis paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of Wine…
Behind the Australian wine industry's success: does environment matter?
Rohan Jordan, Pietro Zidda, Larry LockshinThe success of the Australian wine industry is well documented. However, there have been few comparative studies of the reasons for this success as compared to Australia's main…
Disconfirmation of taste as a measure of region of origin equity: An experimental study on five French wine regions
François d'Hauteville, Marianela Fornerino, Jean Philippe PerroutyDisconfirmation of expectations is the mismatch between the expected and blind evaluation of a product. The purpose of this paper is to explore the relation between expected and…
Determinants of wine consumption of US consumers: an econometric analysis
Mahmood Hussain, Susan Cholette, Richard CastaldiThe purpose of this paper is to identify econometrically the determinants of wine consumption of US consumers.
Trends and implications for Spanish wine sales in the US market
Elizabeth Thach, Steven CuellarSpanish wine sales have grown quite rapidly in the US market during the past few years. The purpose of this paper is to examine this trend, discuss potential reasons, and identify…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer