International Journal of Wine Business Research: Volume 34 Issue 1

A reflective process to explore identity in an emerging wine territory: the example of British Columbia

Jacques-Olivier Pesme, Roger Sugden, Malida Mooken, Marcela Valania, Kim Buschert

Identity is often used in wine territory narratives but its meaning is rarely explored with industry actors. This paper aims to present the development and application of a…

Modeling hedonic motive–based segments of wine festival visitors using decision tree approach

Valsaraj Payini, Kartikeya Bolar, Jyothi Mallya, Vasanth Kamath

This study aims to identify and validate the different clusters of wine festival visitors based on their hedonic motivation. Further, this study also sought how identified…

I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques

Jeandri Robertson, Caitlin Ferreira, Mignon Reyneke, David Rosenstein

This methodological paper aims to demonstrate the potential benefits of using consumer neuroscientific methodologies to measure consumers’ subconscious responses when consuming…

A multicriteria model for evaluation of Brazilian wineries from a tourism destination perspective

Kettrin Farias Bem Maracajá, Vanessa Batista Schramm, Fernando Schramm, Vander Valduga

This paper aims to propose a multicriteria model for the evaluation of tourist service quality in Brazilian wineries from a tourism perspective.

Uncovering hidden human capital in uncertain times by exploring strategic resources in Spanish wineries

Fernando A. Martín-Hidalgo, Ana Pérez-Luño

The purpose of this paper is to explore the continuous identification of tangible and intangible strategic resources needed to achieve competitive advantages in uncertain times in…

Identifying wine consumers interested in environmentally sustainable production practices

Kathleen Kelley, Marielle Todd, Helene Hopfer, Michela Centinari

This study aims to characterize several wine consumer segments who were “likely” to sample (i.e. taste before purchasing) wine from vineyards using cover crops, a sustainable…

High-end luxury wine demand and income inequality

Pierre-Yves Donzé, Sotaro Katsumata

The purpose of this study is to explore the relationship between income inequality and the demand for high-end luxury wine. The consumption of luxury goods has experienced…

Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity

Leeford Edem Kojo Ameyibor, Peter Anabila, Yvonne Kabeya Saini

This study aims to investigate the relationship between brand positioning and business performance, as well as the mediation effect of brand equity between them within the context…