International Journal of Wine Business Research: Volume 37 Issue 1

Table of contents

Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions

Raquel Camprubi, Olga Goncalves

This study addresses a gap in the literature by examining the marketing strategies adopted by wineries in the context of wine tourism. This study aims to identify marketing…

Open Access.
460

Consumer-based brand equity of US domestic and global wine tourism destinations from the American market perspective

Ady Milman, Asli D.A. Tasci, Robin M. Back

This study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view.

73

Big data analysis of Spanish wine consumers reviews

Esther Calderon-Monge, Vicente Ripollés-Matallana, Bruno Baruque-Zanón, Santiago Porras Alfonso

Wine is a complicated and difficult product to know, which makes it extremely difficult for people with little knowledge to choose the wine they want. This study aims to analyze…

33

Enhancing wineries’ sustainability through territorial certifications: a case study in Emilia-Romagna, Italy

Alberto Ceccacci, Luca Camanzi, Cosimo Rota, Riccardo Fiorentini, Giulio Malorgio

As sustainability concerns become increasingly influential in shaping wineries’ strategies at the production and processing stages, this study aims to investigate the anticipated…

Open Access.
112

Wineries’ reference points and strategic positioning: an approach to their strategic choices

Ana María García-Pérez, Vanessa Yanes-Estévez

This paper aims to deepen the strategic choices of wineries by identifying their strategic reference points in their internal and external dimensions, and presenting their…

23

Sipping and sharing: impact of emotions and topics on the usefulness of travelers’ wine festival forum posts

Prosper Bangwayo-Skeete, Ryan W. Skeete

Aficionados of wine festivals, a component of wine tourism experience, engage in vigorous online discussions that influence fellow travelers’ purchase behaviors. This study aims…

29

Knowledge base and innovative practices: analysis of the moderating effect of network competence. An application in the Alicante wine industry

Manuel Expósito-Langa, José-Vicente Tomás-Miquel, Andreea-Elena Fotă

This study aims to contribute to the debate on the firm’s innovative determinants. Drawing on the relevance of internal resources, such as the knowledge base, in developing the…

41

Connected wine packaging in retail: quantifying customer interaction and preferences for wine information

Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado, Tamara Bucher

This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies…

67
Cover of International Journal of Wine Business Research

ISSN:

1751-1062

e-ISSN:

1751-1070

ISSN-L:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Johan Bruwer