International Journal of Wine Business Research: Volume 37 Issue 1
Table of contents
Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions
Raquel Camprubi, Olga GoncalvesThis study addresses a gap in the literature by examining the marketing strategies adopted by wineries in the context of wine tourism. This study aims to identify marketing…
Consumer-based brand equity of US domestic and global wine tourism destinations from the American market perspective
Ady Milman, Asli D.A. Tasci, Robin M. BackThis study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view.
Big data analysis of Spanish wine consumers reviews
Esther Calderon-Monge, Vicente Ripollés-Matallana, Bruno Baruque-Zanón, Santiago Porras AlfonsoWine is a complicated and difficult product to know, which makes it extremely difficult for people with little knowledge to choose the wine they want. This study aims to analyze…
Enhancing wineries’ sustainability through territorial certifications: a case study in Emilia-Romagna, Italy
Alberto Ceccacci, Luca Camanzi, Cosimo Rota, Riccardo Fiorentini, Giulio MalorgioAs sustainability concerns become increasingly influential in shaping wineries’ strategies at the production and processing stages, this study aims to investigate the anticipated…
Wineries’ reference points and strategic positioning: an approach to their strategic choices
Ana María García-Pérez, Vanessa Yanes-EstévezThis paper aims to deepen the strategic choices of wineries by identifying their strategic reference points in their internal and external dimensions, and presenting their…
Sipping and sharing: impact of emotions and topics on the usefulness of travelers’ wine festival forum posts
Prosper Bangwayo-Skeete, Ryan W. SkeeteAficionados of wine festivals, a component of wine tourism experience, engage in vigorous online discussions that influence fellow travelers’ purchase behaviors. This study aims…
Knowledge base and innovative practices: analysis of the moderating effect of network competence. An application in the Alicante wine industry
Manuel Expósito-Langa, José-Vicente Tomás-Miquel, Andreea-Elena FotăThis study aims to contribute to the debate on the firm’s innovative determinants. Drawing on the relevance of internal resources, such as the knowledge base, in developing the…
Connected wine packaging in retail: quantifying customer interaction and preferences for wine information
Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado, Tamara BucherThis research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies…

ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer