International Journal of Wine Business Research: Volume 26 Issue 2

Using social media in the wine business: An exploratory study from Germany

Gergely Szolnoki, Dimitri Taits, Moritz Nagel, Alessio Fortunato

This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing…

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Johan Bruwer, Courtney Buller, Anthony John Saliba, Elton Li

– The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour.

Agritourism consumers’ participation in wine tasting events: An econometric analysis

Ramu Govindasamy, Kathleen Kelley

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism…

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer

This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in…

Editorial

Johan Bruwer