International Journal of Wine Business Research: Volume 29 Issue 3
Table of contents
Macroeconomic determinants of wine prices
Linda JiaoThe purpose of this paper is to identify the macroeconomic determinants of fine-wine prices and estimate their impacts.
Predicting wine preference: testing the premises of the vinotype theory
Carl Peter Borchgrevink, Allan Lewis SherwinThe purpose of this paper is to outline Tim Hanni’s vinotype theory and to test some of the theories foundational propositions. Specifically, this paper tests whether the wine…
Social media as a means to access millennial wine consumers
Rosana Fuentes Fernández, Frank Vriesekoop, Beatriz UrbanoThe purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation, targeting…
Information and involvement: the influence on the acceptance of innovative wine packaging
Lucas Nesselhauf, Johannes S. Deker, Ruth FleuchausThe purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This…
Do women perform better in family firms?: Exploring the moderating role of family firm status
Antonio D’AmatoEmpirical evidence on the relation between female involvement at the head of a company and firm performance remains inconclusive. This study aims to disentangle the existing…
Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)
M. Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez, Víctor Javier Cano-Fernández, Ginés Guirao-PérezThe Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer