International Journal of Wine Business Research: Volume 30 Issue 4

From firm’s brand identity to cluster’s brand identity: a web-based analysis of Tuscan wineries

Matteo Devigili, Tommaso Pucci, Lorenzo Zanni

This paper aims to investigate the brand identity drivers used online by wineries and to assess cluster identity from the analysis of firms’ specific branding strategies.

Positioning of wine tourism websites across different country winescapes: A lexical analyses and implications

Mario Cassar, Albert Caruana, Joseph Vella

This paper aims to investigate the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to…

Advertising efficiency in the Spanish beer industry: spending too much?

Ricardo Sellers-Rubio

The purpose of this paper is to estimate advertising efficiency in the Spanish beer industry and to analyse the effects of several environmental variables and brand portfolio…

Q-methodology: theoretical framework for policy making in the Croatian wine sector

Lucijano Jakšić, Edouard Ivanjko, Mario Njavro

The purpose of this paper is to show the application of Q methodology in the practice of policymaking, namely, in the field of the wine business. Today, Q methodology has a rising…

Does innovation propensity influence wineries’ distribution channel decisions?

Gian Luca Casali, Mirko Perano, Angelo Presenza, Tindara Abbate

The aim of this paper is to analyze the relationships between distribution strategies and the level of innovation propensity in the winemaking industry. It intends to identify the…

Do implicit and explicit attitudes explain organic wine purchase intention?: An attitudinal segmentation approach

Francisco Sarabia-Andreu, Francisco J. Sarabia-Sánchez

The purpose of this paper is to recognise the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables.

Gender, knowledge and motivation for wine purchasing

Carlos Peixeira Marques, Ana Teresa Bernardo Guia

The purpose of this paper is to verify if the gender effects described in the wine consumer behaviour literature, namely, concerning information search and the motivations to buy…