International Journal of Wine Business Research: Volume 23 Issue 1
Table of contents
Label design: impact on millennials' perceptions of wine
Celia D. Henley, Deborah C. Fowler, Jingxue (Jessica) Yuan, Betty L. Stout, Ben K. GohThe purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.
Luxury wine brand visibility in social media: an exploratory study
Mignon Reyneke, Leyland Pitt, Pierre R. BerthonThe purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media.
Factors influencing wine consumption in Southern California consumers
Melissa St James, Natasa ChristodoulidouThe purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers, this…
Italian wine demand and differentiation effect of geographical indications
Antonio Stasi, Gianluca Nardone, Rosaria Viscecchia, Antonio SecciaGeographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of different…
Developing a framework for examining business‐driven sustainability initiatives with relevance to wine tourism clusters
Sidsel GrimstadThe purpose of this paper is to review and discuss different aspects of institutional theory and resource based‐theory in relation to issues of environmental sustainability and…
New England Australia: What follows from regional status? A comparative, political economy approach
Bligh Grant, Brian Dollery, Colin HearfieldThe purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in France. While…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer