Table of contents
Modes of innovation in the Canadian wine industry
David Doloreux, Tyler Chamberlin, Sarah Ben‐AmorThe purpose of this paper is to investigate the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and sources of…
1076
Chilean wine producer market orientation: comparing MKTOR versus MARKOR
José I. Rojas‐Méndez, Michel RodThe purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market…
1104
Overview of perceptions of German wine tourism from the winery perspective
Jasmine Koch, Andrew Martin, Robert NashThe purpose of this paper is to consider how German wineries can successfully diversify into wine tourism, in an effort to support their primary business activity of producing and…
2530
Relevant attributes of Portuguese wines: matching regions and consumer's involvement level
Teresa C. Fernandes Ferreira Madureira, Fernando J. Simões de Sousa NunesThe purpose of this paper is to identify and understand the relevant attributes, extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process…
632
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer