Table of contents
Gratuity purchasing at wineries: an investigation of the determining factors
Natalia Kolyesnikova, Tim H. Dodd, Debra A. LaverieWine and accessories bought partly or fully out of a perceived need to repay services received at a winery are defined here as gratuity purchasing. The purpose of the research is…
Customer perceived value in a cellar door visit: the impact on behavioural intentions
Donna Gill, Brett Byslma, Robyn OuschanThe purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine the role of satisfaction as a…
Regional brand image and perceived wine quality: the consumer perspective
Ray Johnson, Johan BruwerThe overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when…
Quantity and quality regulation in the wine sector: the Chianti Classico appellation of origin
Giulio Malorgio, Cristina GraziaThis paper aims to illustrate the mechanisms for the economic regulation of quantity and quality in the Chianti Classico appellation of origin, focusing on the role of the…
Structural changes in the demand for wine in Canada
Danny I. Cho, Mikhail Permyakov, Tomson OgwangThe purpose of this paper is to investigate structural changes in the elasticity of demand for wine in the Province of Ontario and in Canada as a whole. It will provide academic…
Women wine consumers: information search and retailing implications
Thomas Atkin, Linda Nowak, Rosanna GarciaThe purpose of this research is to examine gender differences in information search procedures and selection criteria relative to purchase situation and social and financial risk…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer