International Journal of Wine Business Research: Volume 24 Issue 4
Table of contents
Terroir? That's not how I would describe it
Nathalie Spielmann, Claire Gélinas‐ChebatThis article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine…
Let's talk about wine: does Twitter have value?
Damien Wilson, Sarah QuintonThe purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the…
Conversion of local winery awareness: An exploratory study in visitor vs non‐visitor attitude and perception
Kristen Riscinto‐Kozub, Nancy ChildsThe aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and…
Domestic and international strategies in the Queensland wine industry
Geoff Bamberry, Rumintha WickramasekaraOver the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer