International Journal of Wine Business Research: Volume 33 Issue 3

India’s new-found love for wine tourism: a decanter of expectations and change

Swati Singh, Ralf Wagner, Katharina Raab

This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors…

Tequila at home or abroad? paths to brand love and purchase loyalty for hedonic products

Silvia Cacho-Elizondo, Mary Conway Dato-on, Tracy Harmon-Kizer

This study aims to examine the impact of consumer brand experience on brand love and loyalty toward a favorite tequila brand across Mexico and the USA while advancing marketing…

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

Aylin Caliskan, Duygu Celebi, Ige Pirnar

Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore…

“That’s not a man’s drink”. The construction of gendered identities through stories of wine consumption in Kenya

Tim Clifton, Jonathan Clifton, Natalia Velikova

The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya.

A framework for a sustainable craft beer supply chain

Harish C. Bahl, Jatinder N.D. Gupta, Kenneth G. Elzinga

This study aims to propose a framework for developing strategies for the supply chain of craft beer that can make the business efficient and profitable, and at the same time…

Consumer willingness to pay for locally produced hard cider in the USA

Kimberly Lynn Jensen, Karen Lewis DeLong, Mackenzie Belen Gill, David Wheeler Hughes

This study aims to determine whether consumers are willing to pay a premium for locally produced hard apple cider and examine the factors influencing this premium. This study…

Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis

Martin Hirche, Juliane Haensch, Larry Lockshin

Little research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to investigate how…