International Journal of Wine Business Research: Volume 36 Issue 2

Guest editorial: Craft beers: consumer perception, motivation and demand in a fast-rising market

Sergio Rivaroli, Jörg Lindenmeier

The impact of hop origin information on the sensory and hedonic evaluation of highly involved consumers of craft beer

Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Daniele Ribeiro Contin, Beatriz Costa de Souza, Guilherme Silva Dias, Leonardo Gobbo Neto, Janaina de Moura Engracia Giraldi, Fernando Batista Da Costa

This paper aims to explore the impact of the origin of hops on the sensory and hedonic evaluation of highly involved craft beer consumers.

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Aaron Tham, Jenna Campton, Bruce Cooper-McKenzie

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their…

Craft beer preferences among digitarians in Italy

Angelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di Vita

In recent years, the global consumption of craft beer witnesses remarkable growth. This growth is attributed to the evolving demographics of beer consumers, particularly the…

Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging

Cortney L. Norris, Marissa Orlowski, Scott Taylor, Jr.

As a result of both shifting social concerns and stricter legislation, many companies are seeking innovative and sustainable solutions for both primary and secondary packaging…

Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes

Ismael Castillo-Ortiz, Minwoo Lee, Scott Taylor, Diego Bufquin

This paper aims to uncover patterns of Mexican craft beer consumers and guide companies’ decisions in the creation of new products, marketing strategies, advertising and promotion…

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

Carlos Eduardo Lourenco, Vinícius Piotto

This study aims to investigate the interplay between environmental concerns, consumer attitudes and their influence on sustainable practices within the craft beer industry…

The geography of the craft beer scene in Budapest

Zoltán Bakucs, Imre Fertő

This paper aims to investigate the locational determinants of the craft beer industry in Budapest, Hungary, between 2009 and 2022.