International Journal of Wine Business Research: Volume 34 Issue 3
Table of contents
What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon
Cortney L. Norris, D. Christopher Taylor, Scott Taylor Jr.This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored…
A time series projection model of online seasonal demand for American wine and potential disruption in the supply channels due to COVID-19
Faizul Huq, Vernon Jones, Douglas Alfred HenslerThis study statistically examines the shifting distribution channels in the American wine industry based on the growth trajectory of sales, seasonality and disruption due to…
Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic
Marianne McGarry Wolf, Mitchell Wolf, Benoit LecatThe purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when…
Changes in sustainability in the global wine industry
Susan L. GolicicThe wine industry is the one that is tightly linked to sustainability as its processes both impact and are impacted by the environment, society and companies’ financial…
Screw versus cork? New directions on quality perceptions from the perspective of Austrian wine consumers
Bettina König, Christian Pfeiffer, Marcus Wieschhoff, Elena KarpovaThe purpose of this paper is to examine the influence of wine closure types on the quality perception of wine consumers in a traditional wine market, combined with the willingness…
Segmentation of wine tourism experience in Mexican wine regions using netnography
Ana Laura Hernández, Silverio Alarcón, Lino Meraz RuizThis paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data…
Rethinking the wine list: restaurant customers’ preference for listing wines according to wine style
Cornelia Staub, Michael SiegristThe purpose of this research paper was to examine difficulties that consumers have when choosing wine in a restaurant and whether structuring a wine list according to taste rather…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer