International Journal of Wine Business Research
Issue(s) available: 72 – From Volume: 19 Issue: 1, to Volume: 36 Issue: 4
Volume 36
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Volume 21
Enhancing wineries’ sustainability through territorial certifications: a case study in Emilia-Romagna, Italy
Alberto Ceccacci, Luca Camanzi, Cosimo Rota, Riccardo Fiorentini, Giulio MalorgioAs sustainability concerns become increasingly influential in shaping wineries’ strategies at the production and processing stages, this study aims to investigate the anticipated…
Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights
Likhil Sukumaran, Ritanjali MajhiAlcohol consumption trends in India have undergone a significant shift in recent years. While spirits like rum and brandy have traditionally dominated the Indian alcohol industry…
Big data analysis of Spanish wine consumers reviews
Esther Calderon-Monge, Vicente Ripollés-Matallana, Bruno Baruque-Zanón, Santiago Porras AlfonsoWine is a complicated and difficult product to know, which makes it extremely difficult for people with little knowledge to choose the wine they want. This study aims to analyze…
Consumer-based brand equity of US domestic and global wine tourism destinations from the American market perspective
Ady Milman, Asli D.A. Tasci, Robin M. BackThis study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view.
Exploring the hierarchy of motivations in the wine purchase behavior of Chinese young wine consumers
Dingkang Peng, Chia-Hsing HuangThis paper aims to explore the hierarchy of motivations behind Chinese young wine consumers’ wine-purchasing behavior.
The macroeconomic overview of the alcohol industry: a perspective from the emerging market of Asia
Sarah Lucia Dsouza, Rita Rani Chopra, Raghavendra NayakThis study aims to analyze the relationship between the alcohol brewing industry and the macroeconomic variables of the emerging market of Asia.
Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions
Raquel Camprubi, Olga GoncalvesThis study addresses a gap in the literature by examining the marketing strategies adopted by wineries in the context of wine tourism. This study aims to identify marketing…
Adapting online wine education to China: a two-study multimethod approach
Jean-Eric Pelet, Bonnie Canziani, Nic TerblancheTeaching wine tasting online is challenging, even given the curated digital tools of the Wine and Spirit Education Trust, a highly renowned online wine certification system is…
Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior
Murray Mackenzie, Karin Weber, Joanna Fountain, Reza AbbasiThis study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior
Vikas Gupta, Manohar SajnaniThis paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer
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