International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 72 – From Volume: 1 Issue: 1, to Volume: 18 Issue: 4
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How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price
Om Jee Gupta, Manoj K. Srivastava, Pooja Darda, Susheel Yadav, Vinaytosh MishraE-healthcare has gained importance, particularly in emerging economies, because of its ability to provide health-care products and services while minimizing contact with the…
Investigating the role of entrepreneurial orientation and total quality management in enhancing pharmaceutical quality performance
Fareena Nadeem, Atif Hussain, Muhammad Usman AwanThe purpose of this paper is to investigate the impact of entrepreneurial orientation and total quality management on quality performance of pharmaceutical manufacturers in…
Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons
Nuria Recuero-VirtoIn an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to…
The effect of social media engagement on telemedicine adoption: an empirical study
Jhanvi Dass, Rajiv Yeravdekar, Ankit SinghThis study aims to assess the collective impact of social media engagement and anxiety due to COVID-19 on telemedicine adoption intentions with other constructs of the Technology…
Strategic approaches for pharmaceutical distributors to create brand equity in the unorganized pharma retail industry in emerging economies
Pradeep Kumar Ponnamma DivakaranThis paper investigates how stockist brand equity is created in the unorganized pharma retail sector in emerging markets despite the absence of any proactive brand-building…
Preventive health-care behavior: a serial multiple mediation analysis
Gourab De, Himanshu Joshi, Neena Sondhi, Ayona BhattacharjeePreventive health-care behavior (PHB) adoption as a primordial prevention to stay healthy and avoid lifestyle disease risk is a global trend. This paper aims to use the PHB model…
Poles’ expectations about the transparency of physicians’ and patient organizations’ relationships with the industry: the quest for shedding light on pharmaceutical payments
Marta Makowska, George P. SillupThis study aims to explore Poles’ views regarding pharmaceutical industry transparency, prompted by the Sunshine regulations in the USA and certain European countries.
Online advertisements with scarcity messages and the association with attitudes for functional and symbolic aspects of vitamins and supplements
Joshua Fogel, Bernard BlaiseScarcity appeals in advertising can increase consumer purchase intentions. This study aims to examine the impact of different online scarcity message appeals and the association…
Attitude and behavior towards chatbots: case of the beauty care industry
Sara Dassouli, Harit Satt, Nissrine SenhajiThis paper aims to provide a model that expands the technology acceptance model (TAM) by identifying aspects that influence consumers’ attitude and behavioral intention toward…
Exploring diabetic patients’ intention to switch POCT self-monitoring glucose devices: investigating influence of perceived usefulness and perceived ease of use
Geetha Krishnan, Raghuram J.N.V.The study aims to examine diabetic patients’ switching intentions toward self-monitoring blood glucose devices, incorporating perceived usefulness and perceived ease of use, with…
Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda
Himanshu Ahuja, Deep ShreeThe idea of value co-creation involves the benefit actors gain from integrating resources through activities and interactions within a service network, with the environment…
Do consumers prefer to buy dietary supplements online? Modeling sales prediction leveraging word of mouth
Ye Bai, Xinlong Li, Hongye SunIn online purchase for dietary supplements, due to the lack of professional advice from pharmacists, electronic word-of-mouth (eWOM) has become an important source of information…
Investigating patient revisit intention in community health centres: a mediational study
Sheikh Basharul Islam, Suhail Ahmad Bhat, Mushtaq Ahmad Darzi, Syed Owais KhursheedCommunity health centres (CHCs) play a vital role in healthcare service delivery in rural India and act as a crucial link between the primary and tertiary healthcare systems. The…
Purchase intention toward E-pharmacy: the consumption value perspective
Pankaj MisraThis study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer…
Medicine distribution pattern detection in pharmaceutical supply chains: a new Kth-proximity density-distance-based method
Aidin Delgoshaei, Mohd Khairol Anuar Mohd AriffinMedicine distribution logistics pattern in pharmaceutical supply chains is a hot topic, which aims to predict applicable and efficient medicine distribution patterns so that the…
Emerging market dynamics: risk perceptions, perceived usefulness and E-pharmacy adoption
Varghese Assin T.J., Nimmy A. George, Nimitha Aboobaker, Sivakumar P.Despite the digital penetration in the larger consumer market, the adoption of e-pharmacy services is reported to be very low in emerging economies like India. In this context…
The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement
Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer-Contri, Irene Gil-SauraSocial networking has provided the appropriate context to investigate Electronic Word of Mouth (eWOM) behaviour. Despite this, there are fewer studies from the recipient’s…
Purchase intent in social media for healthcare services: the influence of value co-creation, brand equity and engagement
Walter Macêdo de Assis, Bruno VilelaThis study aims to analyze the effect of social media marketing (SMM), generated by doctors and dentists, on consumers’ purchase intention, via the influence of the value…
Dynamic grey relational analysis-based supplier selection in a health-care unit
Santonab Chakraborty, Rakesh D. Raut, T.M. Rofin, Shankar ChakrabortyIn the present-day highly customer-conscious service environment, supply chain management has become a critical component of health-care industry, helping in fulfilling patient…
A review of the literature on the new European Medical Device Regulations requirements for increased clinical evaluation
Olivia McDermott, Breda KearneyThe European Union (EU) Medical Device Regulations (MDR) 2017/745 entered into force on May 2021 with changes related to strengthening the clinical evaluation requirements…
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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