International Journal of Pharmaceutical and Healthcare Marketing: Volume 7 Issue 2

Originator and generic medicine: pricing and market share

Eon van der Merwe Smit, Jhandré Bredenkamp

The purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African…

Consumer trust in high‐consequence decisions: a study of medical services

Mellina da Silva Terres, Cristiane Pizzutti dos Santos

The purpose of this paper is to address the impact of affect (as opposed to cognition) on patient trust in high‐consequence exchanges. The authors also investigate the mediator's…

An exploration of seniors' relationships with prescription pharmaceutical brands: An application of “arranged marriage” metaphor framework

Sameer Deshpande, Samia Chreim, Roberto Bello, Terry Ross Evashkevich

The purpose of this paper is to explore relationships that seniors (aged 55 and above) experience with prescription pharmaceutical brands, thus attending to situations where…

Consumers' choice of dentist by self‐perceived need

Julie Coe, Fang Qian

The purpose of this paper is to examine how limited care patients and comprehensive care patients differ in terms of consumers' behavior in the dentist selection process, in order…

Conceptualisation of branding: strategy based on the Indian pharma sector

Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar Banerjee

The purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique…

An international regulatory clinical trial comparative

Beth Ann Fiedler, Robert J. Bebber

The purpose of this paper is to establish historic regulatory conditions and priority national characteristics eliciting outstanding best practices in clinical trial regulatory…

Syndisciplinary approaches to pharmaceutical and healthcare research

Avinandan Mukherjee