International Journal of Pharmaceutical and Healthcare Marketing: Volume 16 Issue 4

Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour in Sudan

May Alowi Eldrwish, Osaro Aigbogun, Yusuf Kani, Murali Sambasivan

Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on…

Online health information-seeking behaviour: an empirical study of managerial-level employees in Sri Lanka

Nilani Priyanka Gunasekara, Warnakulasuriya Mahesh Niroshan Fernando, E.A.C.P. Karunarathne

Over the past few years, the internet has expanded rapidly, and it has been considered a systematic way that consumers use to retrieve health-related information. However, the…

Beyond QALYs and DALYs: factoring in the well-being effects of dietary supplementation with omega-3 fatty acids in dry eye syndrome

Roger Lee Mendoza

This study aims to explore the use and relevance of WALYs (well-being-adjusted life years) in light of the utilitarian premises of neoclassical economics that continue to dominate…

Influence of word of mouth (WOM) in physician selection by the patients in Bangladesh

Md. Noor Un Nabi, Fatema Tuj Zohora, Farzana Akther

This study aims to examine how word of mouth (WOM) from the patients influences the building of trust in the physician.

Attracting a geographically diverse patient base: who is willing to travel for hospital care?

Michele Thornton, Lindsey Howard, William Marty Martin

Medical tourism, characterized by patients leaving their home community to seek health-care services elsewhere, is on the rise globally. In New York state, approximately 5% of the…

Conceptualising and measuring experiential health-care services: role of consumer involvement

Hardeep Chahal, Kamani Dutta, Asha Rani

The purpose of this paper are threefold paper are threefold; firstly, to validate and measure significant dimensions of customer experience in the health care sector; secondly, to…

Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors

Majid Fattahi, Milad Farzin, Marzie Sadeghi, Rosha Makvandi

The purpose of this study is to investigate patient perceived value as a stimulus of patient engagement behaviors both from the conceptual and empirical perspectives.

The impact and success of health-care-related social media usage – pre- and post-COVID analysis

Mallika Srivastava, Madhur Raina

The overall purpose of this empirically validated research paper is to determine factors that impact the success of using social media channels by consumers for salvaging…