International Journal of Pharmaceutical and Healthcare Marketing: Volume 5 Issue 3

Brand personality and customer trust in community pharmacies

Jason Perepelkin, David Di Zhang

The community pharmacy industry is an increasingly competitive sector, where independent pharmacies must compete with national and multinational chains for market share. Each…

Improving the uptake of the Australian Home Medicines Review (AHMR) through patient segmentation

Lesley White, Christiane Klinner, Nicola Cobelli

The purpose of this paper is to investigate the problems patients and caregivers have with using medicines appropriately, their desire for assistance with managing medications and…

Hospital ability to attract international patients: a conceptual framework

Mona Al‐Amin, Suzanne C. Makarem, Rohit Pradhan

The volume of international patients has been growing in the past 15 years, with developing countries gaining a larger market share. The international patients market is…

Is certification for pharmaceutical sales representatives necessary?

Fadi M. Alkhateeb, Patricia Baidoo, Marija Mikulskis Cavana, Danielle Gill, Amanda Howell, Babak Mehraeen, Carrie Weidner

Pharmaceutical sales representatives (PSRs) have been shown to influence the prescribing patterns of physicians. Some of the blame has been shifted from physicians to PSRs due to…

Vault Career Guide to Pharmaceutical Sales and Marketing: Get the Inside Scoop on Pharma Sales and Marketing Careers

Fadi Alkhateeb, Ephantus Gaitho

From local to global healthcare marketing research: a broad-spectrum perspective

Avinandan Mukherjee