International Journal of Pharmaceutical and Healthcare Marketing: Volume 15 Issue 2

Effect of service quality on doctor’s satisfaction and prescribing behavior in pharmaceutical supply chain – a study with reference to a major Indian pharmaceutical company

Uma Maheswari Devi Parmata, Surya Prakash Chetla

The purpose of this paper is to develop a scale for the measurement of service quality at the manufacturer–doctor interface of the pharmaceutical supply chain and to study the…

Vulnerability of poorly literate adult consumers regarding over-the-counter drugs

Juliana Reis Bernardes, Cecília Lima de Queirós Mattoso, Marco Aurelio Carino Bouzada, Claudia Affonso Silva Araujo

This study aims at verifying the impact of literacy on over-the-counter (OTC) drug consumer vulnerability as evaluated by health literacy and label comprehension.

Consumers’ usage and adoption of e-pharmacy in India

Mallika Srivastava, Madhur Raina

This paper aims to identify and empirically validate the various factors for adoption, usage and intention to recommend e-pharmacy for purchasing medications by consumers.

Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana

Gordon Abekah-Nkrumah, Maame Yaa Antwi, Stephen Mahama Braimah, Charles Gyamfi Ofori

This paper aims to examine the effect of customer relationship management (CRM) on patient satisfaction and patient loyalty, controlling for other socio-demographic…

Impact of interpersonal justice and information accuracy in a pharmaceutical supply chain: a survey-based analysis

Changjoon Lee

This study aims to investigate the influence of interpersonal justice, a sub-concept of interactional justice, on information accuracy and logistics performance in the…

Determinants and consequences of brand credibility: a case study in the pharmaceutical industry

Cristela Maia Bairrada, João Fontes da Costa, Rui Manuel Santos, Arnaldo Coelho

The purpose of this paper is to present a conceptual model that intends to identify the determinants and consequences of brand credibility, specifically in the pharmaceutical…

Free flu shots vs herd immunity in flu vaccination advertising: the interaction of attribute type and message sidedness on flu vaccination judgment

Kenneth Eunhan Kim

This study aims to examine how the relative importance of a search versus a credence attribute, strategically addressed in a flu vaccination advertisement, varies as a function of…

Willingness to pay for traditional, complementary and alternative medicine (TCAM) among Malaysian adults

M.Z.Y. Koh, Yen-Nee Goh

Health plays a crucial role in the daily lives and supporting health is the important role of medicine. With the availability of traditional, complementary and alternative…