International Journal of Pharmaceutical and Healthcare Marketing: Volume 15 Issue 3

CVS health faces a new wave of disruption

John York, Kaley Lugo, Lukasz Jarosz, Michael Toscani

The purpose of this study is to understand how Amazon’s threat may impact the Pharmacy Industry as a whole and whether traditional drugstore chains such as consumer value stores…

Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism

Ida Darmawan, Hao Xu, Jisu Huh

The purpose of this paper is to evaluate the differential effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) on consumers’ attitude toward the ad…

Observations on the leadership of the pharmaceutical and medical technology industry from a generalized Darwinism perspective

Brian David Smith

The purpose of this paper is to identify leadership behaviours that appear to be salient in life science firms and to explain them as Darwinian adaptations to the particular…

Obstetrics services in Malaysia: factors influencing patient loyalty

Sook Fern Yeo, Cheng Ling Tan, Yen-Nee Goh

This study aims to investigate the link of functional service quality (hospital’s reputation, administrative procedures, trustworthiness, patient-care provider relationship and…

Pharmacy service factors and pharmacy performance: the role of patient satisfaction in community pharmacies

Dana Barghouth, Ghaith M. Al-Abdallah, Ayman Bahjat Abdallah

This study aims to examine the effects of pharmacy service factors (namely, medication teaching, service promptness, pharmacist attitudes, medication supply and pharmacy location…

Does healthcare service quality affect outbound medical tourists’ satisfaction and loyalty? Experience from a developing country

Md. Shahed Mahmud, Reshma Pervin Lima, Md. Mahbubar Rahman, Shafiqur Rahman

Poor quality of services in the health-care sector of the developing countries like Bangladesh forces affluent patients to seek advanced medical treatment from abroad. The purpose…

What women want: the effect of health agency advertising on patient-doctor communication

Cynthia Morton, Sabrina Habib, Jon Morris

The purpose of this study is to investigate the relationship between women’s sexual health agency and their intent to initiate communications with their doctors. The research…

Estimation of the income and price elasticity of pharmaceutical import demand in Iran

Seyed Alireza Otobideh, Shahram Moeeni, Yousef Mohammadzadeh, Bahlol Rahimi, Hosein Shabaninejad, Hasan Yusefzadeh

Investigating the import of pharmaceutical products, as one of the essential goods of the country to improve health and medical conditions, is important in accelerating the…