International Journal of Pharmaceutical and Healthcare Marketing: Volume 5 Issue 2
Table of contents
Late entrant over‐the‐counter and Rx market entry strategies: An investigation in the pharmaceutical industry
Erin Cavusgil, Z. Seyda Deligonul, Roger CalantoneThis paper aims to explore market dynamics and strategic issues that contribute to a late entrant's success in achieving market leadership in the prescription (Rx) and…
The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Alex WangThis study seeks to examine how consumers perceive the visually primed disclosure in a pharmaceutical company's advertisement and form their attitudes toward the disclosure…
Health expenditure efficiency: implications for pharmaceutical marketing
Peter HilsenrathThe purpose of this paper is to consider the efficiency of US healthcare in an international context. The paper emphasizes the concept of efficiency and explores implications for…
E‐health information search intentions of Turkish internet users
Bahar Yaşin, Hilal ÖzenThe internet provides a wide range of technologies that enable health professionals to communicate with people. It ultimately may soon be the primary source for an individual…
Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel
Saikat Banerjee, Sampada Kumar DashThe purpose of this study is to unearth the factors influencing the scope and acceptability of E‐detailing concepts recently started by domestic as well as multinational companies…
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee