International Journal of Pharmaceutical and Healthcare Marketing: Volume 10 Issue 1

Cultural values and consumers’ expectations and perceptions of service encounter quality

Masoud Karami, Mohamad Mehdi Maleki, Alan J. Dubinsky

The purpose of the study is to explore the impact of cultural values on perceptions of service encounter quality by examining the potentially mediating role of service encounter…

EXQ: measurement of healthcare experience quality in Malaysian settings: A contextualist perspective

Muhammad Kashif, Siti Zakiah Melatu Samsi, Zainudin Awang, Mahadzirah Mohamad

The customer experience quality (EXQ) cannot be measured by using traditional tools to investigate service quality. There is a need to use new tools to directly measure EXQ from a…

Healthcare service quality effect on patient satisfaction and behavioural intentions in corporate hospitals in India

Rama Krishna Naik Jandavath, Anand Byram

The purpose of this paper is to investigate the effect of health-care service quality (HCSQ) dimensions on patient satisfaction and behavioural intentions in selected corporate…

Communication drivers for drug adoption in an uncertain world

Dipanjan Goswami, Sakun Boon-Itt, Neera Jain, D.R. Agarwal

The quality and reliability of medical communication for branded drug adoption is extremely critical, not only for safeguarding patient interests but also for ensuring successful…

A measure of medical tourism destination brand equity

Gopal Das, Srabanti Mukherjee

Given the increasing dominance of medical tourism on the service economy of some of the developing nations, as a pioneering attempt, this study aims to develop a consumer-based…