International Journal of Pharmaceutical and Healthcare Marketing: Volume 12 Issue 1

Development and testing of three unique scales measuring the brand image of nursing

Judi Allyn Godsey, Tom Hayes, Clinton Schertzer, Robert Kallmeyer

Nurses have been called to be leaders in the transformation of health care and to help improve health-care access for the nation’s most vulnerable populations. However, to lead…

Medical errors: extreme service failures and recoveries

Hulda G. Black, Emily A. Goad, Jill S. Attaway

The purpose of this research is to investigate the relationship among jurors’ attribution of responsibility of the error, patient styles and juror decisions (e.g. acquittal of the…

Smart phone addiction and mindfulness: an intergenerational comparison

Kaeun Kim, George R. Milne, Shalini Bahl

Young consumers are particularly vulnerable to the addictive nature of smart phone technology. This paper aims to investigate the smart phone addiction cycle and health outcomes…

Brand equity and the role of emergency medical care service quality of private cardiac institutes: An empirical investigation

Mohsin Altaf, Nageena Tabassum, Sany Sanuri Mohd Mokhtar

The purpose of this paper is to investigate the impact of health-care quality of emergency medical services on brand equity of cardiac institutes by using industry-specific…

Trends and effects of pharmaceutical DTCA

Sathorn Preechavuthinant, William Willis, Alberto Coustasse

The purpose of this paper is to investigate the current trend of pharmaceutical direct-to-consumer advertising (DTCA) in the USA and its effect to patients, physicians and drug…

Value-added medicines: is there any room between market access challenges and “patient centricity”?

Fereshteh Barei

The purpose of this study is to shed light on the importance of innovation and patient centricity to improve the existing pharmaceutical products. In the pharmaceutical industry…

Impact of regulation on advertising and promotion of traditional herbal medicines and food supplements

Marjan Dzeparoski, Suzana Trajkovic-Jolevska

The purpose of this paper is to show that advertising as part of product promotion is in strict correlation with the specific regulation of each product category, food supplements…