International Journal of Pharmaceutical and Healthcare Marketing: Volume 2 Issue 3
Table of contents
Ethical issues in the pharmaceutical industry: an analysis of US newspapers
George P. Sillup, Stephen J. PorthThe purpose of this study is to analyze newspaper coverage of ethical issues in the pharmaceutical industry.
Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self‐efficacy as compared to general self‐efficacy
Annette RyersonTo date, a general self‐efficacy concept has been the standard model for prediction of sales performance, and there has yet to be a published study that combines the three…
Modeling the effects of physician‐directed promotion using genetic algorithm‐partial least squares
Chee Wooi Lim, Toru Kirikoshi, Katsuhiko OkanoThe aim is to explore the potential of a hybrid genetic algorithm‐partial least squares (GA‐PLS) modeling approach to understand the important promotional spending variables that…
Insights into public preferences for pharmaceutical funding
Jennifer A. Whitty, Sharyn R. Rundle‐Thiele, Paul A. ScuffhamTaxes are used to subsidise the public use of pharmaceuticals in some countries. This paper seeks to quantify criteria considered important by the Australian public for allocating…
Electronic detailing (e‐detailing) of pharmaceuticals to physicians: a review
Fadi M. Alkhateeb, William R. DoucetteElectronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to…
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee