International Journal of Pharmaceutical and Healthcare Marketing: Volume 14 Issue 2

Prescribers’ and dispensers' views about generic medicines and international non-proprietary name prescribing – a mixed methods study in Portugal

Micaela Pinho

This study aims to explore the views of pharmacy professionals (PPs) in Portugal about generic medicines and international non-proprietary name (INN) prescribing and compare them…

Effect of the Patient Protection and Affordable Care Act on for-profit hospitals in the USA

Paul Sergius Koku

This study aims to examine the effect of the Patient Protection and Affordable Care Act (PPACA) on for-profit hospitals in the USA.

Pro-environmental behavior in nutricosmetics product purchase context: Scale development and validation

Farzana Quoquab, Jihad Mohammad, Ruzanna Shahrin

Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics…

Understanding continuance usage intention of mHealth in a developing country: An empirical investigation

Md Abdul Kaium, Yukun Bao, Mohammad Zahedul Alam, Md. Rakibul Hoque

This study aims to understand the factors affecting the continuance usage intention (CUI) of mHealth among the rural elderly.

Wellness marketing in the corporate context

Faith Bontrager, Kimball P. Marshall

This paper aims to provide a literature review of corporate wellness programs to develop recommendations for effective internal marketing of healthy behaviors in work environments.

Antecedents to buyer-supplier coordination in the pharmaceutical supply chain

Thanigavelan Jambulingam, Ravi Kathuria

The purpose of this study is to understand the antecedents that influence supply chain coordination in the pharmaceutical supply chain using the transaction cost analysis…

Factors influencing the intention to buy over-the-counter medicines: empirical study

Raeda Habash, Hani Al-Dmour

This study aims to examine the antecedent factors (internal and external) that influence intentions to buy over-the-counter (OTC) medicines in Jordan.

Expectations from a private multi-speciality hospital: a moderated-mediation analysis

Shailesh Rastogi, Arpita Sharma

A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a…