International Journal of Pharmaceutical and Healthcare Marketing: Volume 10 Issue 4

Direct to consumer advertising of robotic heart bypass surgery: Effectiveness, patient satisfaction and clinical outcomes

Soroosh Kiani, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Frederic Brunel, Robert Poston

Robotic coronary artery bypass (rCABG) is a relatively novel and less invasive form of surgery. A yearlong direct-to-consumer advertising (DTCA) campaign was initiated to provide…

Pharmaceutical innovation and market share: evidence from a generic market

Nazila Yousefi, Gholamhossein Mehralian, Hamid Reza Rasekh, Hossein Tayeba

Pharmaceutical market value in Iran exceeded to more than US$4bn in 2013, indicating annually over 20 per cent growth. In the past decades, Iranian pharmaceutical industry was…

The influence patient’s characteristics “requests and expectations” on physician prescribing behavior: A review

Mohsen Ali Murshid, Zurina Mohaidin, Goh Yen Nee

The role of patient’s characteristics in the prescribing decision of physicians comprises two major constructs: drug request and expectations. The purpose of this paper was to…

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

Tat Huei Cham, Yet Mee Lim, Nai Chiek Aik, Alexander Guan Meng Tay

Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in…

Situational and personality effects on smokers’ psychological reactance

Fayçal Boukamcha

This paper aims to investigate the situational and personal aspects that may trigger smokers’ psychological state reactance. It was hypothesized that situational factors, such as…

Effective customer experience management in health-care sector of Nigeria: A conceptual model

Rowland Worlu, Oladele Joseph Kehinde, Taiye Tairat Borishade

The purpose of this conceptual paper is to introduce the concept of customer experience management (CEM) as a supportive construct in customer loyalty building. In support of…

The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013

Yahya Bayazidi, Enayatollah Homaie Rad, Mehdi Mojahedian, Mehdi Toroski, Azita Nabizadeh, Parna Farahmand, Banafshe Felezi Nasiri

The main aim of this study is to investigate the effects of marketing and costs and research and development (R&D) investments on profitability of pharmaceutical companies of Iran…

Consumer’s love for functional brands: the Aspirin case

Ana Pinto Borges, Cláudia Cardoso, Paula Rodrigues

This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin…