International Journal of Pharmaceutical and Healthcare Marketing: Volume 17 Issue 4

Predicting electronic personal health record (e-PHR) acceptance: evidence from emerging market

Xin Yun Khor, Ai Ping Teoh, Ali Vafaei-Zadeh, Haniruzila Md Hanifah

With the function to store individual’s data input, personal health record (PHR) enhanced the accessibility to personal health information. This study aims to assess the factors…

Investor’s behaviour to COVID-19 vaccine: an event study on health and pharmaceutical sector in India

Himani Gupta, Ayushi Gupta

The devastating acute COVID-19 epidemic crippled the global economy in 2020. Within a month of the COVID-19 epidemic, every industry saw its stock prices plummet the most. Ending…

A new perspective on behavior-based sales control system and salespersons’ job outcomes: an outbound pharmaceutical sales perspective

Faheem Ahmad Khan, Maria Ahmad, Tahir Saeed

This study aims to investigate the direct effect of the behavior-based sales control system on job outcomes: salesperson’s performance and turnover intentions. The current study…

An econometric identification of ineffective common-cold advertising

Hrishikesh Vinod, Kurt Jetta, Minaya Eric Rengifo

This study aims to highlight potential savings in advertising budgets.

COVID-19 vaccine hesitation and brand choice uncertainty

Paula Rodrigues, Ana Pinto Borges, Ana Brochado, Ana Sousa

This study aims to examine individual behaviours regarding coronavirus disease-2019 vaccine brands.

Into the Shark tank: an exploratory analysis of pharmapreneurial motivation and intention in Jordan

Osama Mohammad Ayesh, Jusuf Zeqiri, Kimberley Gleason, Baker Ahmad Alserhan

This paper aims to investigate the relationship between entrepreneurial motivation and pharmapreneurial intention among pharmacists in Jordan.The authors also assessed the…

Pricing information asymmetry in healthcare: stakeholder analysis and research insights

Akanksha Mishra, Neeraj Pandey

This study aims to map and analyze health-care pricing information research. This work highlights current gap in pricing information research in health care and proposes future…

Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers

Balaji Abraham, Soumya Sarkar, Krishna DasGupta

The purpose of this study is to understand customer experience (CX) in business-to-business (B2B) markets through the perspectives of buyer–seller dyads. This study aims to…

Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on company reputation

Lea Prevel Katsanis, Alan Williams, Kajan Srirangan

The purpose of this study is twofold: first, to determine if pharmaceutical companies can be grouped based on their espoused values, and second, to examine the relationship…

Assessing the mediating role and multiple group analysis in physicians’ habit persistence toward prescribing behavior using SmartPLS software

Mohsen Ali Murshid, Zurina Mohaidin, Mohammad Zayed, Mohammed Alawi Al-Sakkaf, Mohammed A. Al-Hakimi

Although there is evidence that the efforts of pharmaceutical marketing exert a positive and significant influence on physician prescription decisions, the specific mechanisms by…

Factors affecting the purchase intention of over the counter products in the self care actions of consumers

Sevgi Salman Unver, Selime Sezgin, Nimet Uray

Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters…

Quality of medicines and public health in Latin America and the Caribbean (LAC): a review

Danladi Chiroma Husaini, Florita Bolon, Natasha Smith, Rhondine Reynolds, Shenille Humes, Verlene Cayetano

Increased outsourcing and importation of drugs from different parts of the world to the Latin America and the Caribbean (LAC) region result in the proliferation of substandard and…