International Journal of Pharmaceutical and Healthcare Marketing: Volume 13 Issue 3

Pharmaceutical promotional activity and patient’s quality of life

Muhammad Umar

The purpose of this paper is to explore the impact of these unethical promotional activities on patient’s quality of life.

A review and research agenda in business model innovation

Benny Hutahayan, Wahyono

This paper aims to review and synthesise the recent advancements in the business model literature and explore how firms approach business model innovation.

Clusters and communities: raising the bar towards open innovation 2.0 paradigms

Oscar Tamburis, Isabella Bonacci

The growing success of open innovation practices in many firms raises the question of whether such principles can be transferred for reinventing public sector organisations. A…

Application of principles of supply chain management to the pharmaceutical good transportation practices

Nirmal Kumar, Ajeya Jha

Pharmaceuticals supply chain management (SCM) requires special expertise to transport the medicinal products because of weird features of their demand, supply and sensitivity…

Pharmaceutical industry in export marketing: a closer look at competitiveness

Mehdi Mohammadzadeh, Nima Bakhtiari, Reza Safarey, Tayebeh Ghari

Competition is tremendously increasing in all business areas, among which the pharmaceutical sector is one of the most profitable fields. Accordingly, an important research effort…

A predictive analytics of physicians prescription and pharmacies sales correlation using data mining

Babak Sohrabi, Iman Raeesi Vanani, Nastaran Nikaein, Saeideh Kakavand

In the pharmaceutical industry, marketing and sales managers often deal with massive amounts of marketing and sales data. One of their biggest concerns is to recognize the impact…

Factors influencing a long-term relationship between healthcare providers and patients – perspectives of patients at a public regional hospital, Ghana

Augustine Adomah-Afari, Doris Doris Darkoa Mantey, Kwasi Awuah-Werekoh

The purpose of this paper is to determine the factors that influence patients’ long-term relationship with healthcare providers in healthcare delivery at hospitals.

Consumer behaviour towards pharmaceutical products: a model development

Chuo Yew Ting, Mazlan Bin Ismail, Hiram Ting, Salmah Binti Bahri, Affarizan Bin Sidek, Siti Fatimah Bt Idris, Robin Tiow Heng Tan, Sareh Safwan Bin Abu Seman, Mogan Ram A_L Sethiaram, Mohd Hazwan Bin Md Ghazali, Qin Hui Lim, Mohamad Soliheen Bin Mohd Zaki, Mohammad Shamil Bin Sohot

Despite the extant literature on purchasing behaviour, little is known about why and how consumers purchase and use pharmaceutical products in Malaysia. This paper aims to develop…