International Journal of Pharmaceutical and Healthcare Marketing: Volume 11 Issue 3

The adverse effect of doctors’ skepticism toward prescription drugs

Devon S. Johnson, Breagin K. Riley, Shintaro Sato

This study examines the use of high-expertise sources such as doctors to sell dietary supplements and the use of skeptical statements toward approved drugs in the act of selling…

Marketing strategies in small animal clinical practice

José Antonio Soares, André Luiz Baptista Galvão, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, Katia Denise Saraiva Bresciani, Nadia Kassouf Pizzinatto

Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction…

Does improved medication adherence reduce inpatient hospital expenditures?

David M. Scott, Tom Christensen, Anqing Zhang, Daniel L. Friesner

This study aims to assess whether patients [who receive community pharmacy services at locations where routine medication therapy management (MTM) care is reimbursed] who were…

Firm level profitability determinants in Indian drugs and pharmaceutical industry

Shilpi Tyagi, D.K. Nauriyal

This paper aims to analyze the firm level determinants of profitability of Indian drug and pharmaceutical industry which is known for historically weak R&D initiatives.

The influence of beliefs on organ donation intention

Jandir Pauli, Kenny Basso, Juliane Ruffatto

Recent technological developments in healthcare have enabled an increased number of organ transplantation surgeries. At the same time, there is an increase in the number of people…

Physicians’ relationship with the pharmaceutical industry and its reflection in introduction of a new drug

Minna Matikainen, Leena Olkkonen, Nina Katajavuori, Petri Parvinen, Anne Juppo

This study aims to examine the attitudes of physicians towards the pharmaceutical industry and investigates how these are reflected when a new drug is introduced.