International Journal of Pharmaceutical and Healthcare Marketing: Volume 5 Issue 1

Determinants of consumer‐driven healthcare: Self‐confidence in information search, health literacy, and trust in information sources

Sejin Ha, Yun Jung Lee

This study aims to examine the relationships between consumer self‐confidence in health information search and health‐related outcomes (i.e. knowledge about cancer prevention…

National study of injury‐increasing analgesics in the elderly

Steven A. Blackwell, David K. Baugh, Melissa A. Montgomery, Gary M. Ciborowski, Jesse M. Levy

The purpose of this paper is to identify the probability of the occurrence of an analgesic medication injury when controlling for potential risk factors, as well as gain a better…

Users' consumption of healthcare videos on hospital web sites

Edgar Huang, Davide Bolchini, Josette F. Jones

While hospitals have done much over the last five years to push new media marketing, little research has been done to find out whether such endeavors are justified by users'…

Lifetime value model in the medical sector: a case study of a restoration and beauty clinic

Z. Zare‐Hoseini, M.J. Tarokh, H. Jabbari Nooghabi

Acquiring and retaining profitable customers are major concerns of a business. In this paper, the customers of the Restoration and Beauty Clinic of Iran University are segmented…

Drugs and Money – Prices, Affordability and Cost Containment

Sushma Drabu, Smriti Khatri, Surinderjeet Singh, Pratyush Lohani, Roshan Kumar Sahu

Not by survey only: alternate methodologies in healthcare marketing research

Avinandan Mukherjee

A new company descriptor takes us into a new era

Rebecca Marsh