International Journal of Pharmaceutical and Healthcare Marketing: Volume 6 Issue 4
Table of contents
Which factors drive product sales in OTC markets?
Monika Huber, Katrin Dippold, Rudolf ForsthoferThe purpose of this paper is to determine sales drivers for different OTC product categories.
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Sachin Wasuja, Mahim Sagar, SushilSpecialty drug development is capital‐intensive and represents a new era for the entire health ecosystem. This “newness” has resulted in below‐par sales performance of these…
Contract research organizations: an industry analysis
Maysoun Dimachkie Masri, Bernardo Ramirez, Cristina Popescu, Ed Michael ReggieThe aging of the population, high prevalence of chronic diseases, and increased need for evidence‐based practice are factors that have boosted a high demand for clinical trials in…
Research on management issues in the pharmaceutical industry: a literature review
Sushmita A. Narayana, Rupesh Kumar Pati, Prem VratThis paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally.
A study on the identification of factors affecting the life quality of breast cancer patients
Sinem Somunoğlu, Mehtap TatarBreast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures…
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee