International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 2
Table of contents
Seniors' perceptions of prescription drug information sources
Denise E. DeLorme, Jisu Huh, Leonard N. ReidTo determine how seniors evaluate, compare, and use prescription drug information sources, provide insight on perceptions of the credibility, trustworthiness, and value of these…
Value‐driven consumer e‐health information search behavior
Lynn Goetzinger, Jungkun Park, Yun Jung Lee, Rick WiddowsThe search for online health‐related information has become increasingly popular. This study examines online health information quality (relevance and clarity) and the perceived…
Evaluation of downstream integration in the US pharmaceutical industry
Daniel SimonetThis paper aims to review the vertical or quasi‐vertical integration that characterized the pharmaceutical industry in the mid‐1990s. The acquisitions and vertical partnerships…
A GIS approach to plan and deliver healthcare services to urban poor: A public private partnership model for Ahmedabad City, India
K.V. Ramani, Dileep Mavalankar, Amit Patel, Sweta MehandirattaTo provide a public private partnership (PPP) model for urban health centres (UHC) in developing countries that can be useful for urban local governments and private service…
Pharmaceutical marketing return‐on‐investment: a European perspective
Michel Rod, Nicholas J. Ashill, Janet CarruthersA key objective of the 5th Annual Pharmaceutical Congress “Marketing ROI for Pharma” conference was to illustrate how in the midst of a very turbulent environment, and with higher…
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee