International Journal of Pharmaceutical and Healthcare Marketing: Volume 17 Issue 2
Subject:
Table of contents
Choice experiment to assess consumer attributes for a pharmaceutical product
Vinicius Claudino Bica, Vera Lúcia Milani Martins, Mauricio Raymundo Belleza, Fernando Henrique Lermen, Márcia Elisa Soares EchevesteThis study aims to identify the appropriate combination of attributes that must be present to deliver value in a new product for a pharmaceutical enterprise.
139
From purely physical to purely online pharmacies: exploring different shopper profiles and discussing some widespread beliefs
Jorge Vera-MartínezUp until now, some internet shopper profiles based on certain findings have been generally accepted. It is widely believed that internet shoppers tend to be more innovative, less…
12515
Medical device companies crisis communication response to stakeholders during COVID-19: pre-crisis stage to new normal
Bharat Taneja, Kumkum BhartiDuring COVID-19, this study aims to evaluate the crisis communication strategies (CCS) of Fortune 500 medical device businesses. These companies’ CCS adoption is evaluated using…
185
Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising
Sung-Yeon Park, Gi Woong Yun, Daniel M. Cook, Max J. CoppesWith the increasing dependence on market-based distribution of health-care resources in the USA, spending on health-care service advertisements directly targeting consumers has…
460
ISSN:
1750-6123e-ISSN:
1750-6131ISSN-L:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee