International Journal of Pharmaceutical and Healthcare Marketing: Volume 17 Issue 1

Demand forecasting accuracy in the pharmaceutical supply chain: a machine learning approach

Luh Putu Eka Yani, Ammar Aamer

Demand foresting significantly impacts supply chain (SC) design and recovery planning. The more accurate the demand forecast, the better the recovery plan and the more resilient…

Comparing media coverage of the pharmaceutical industry: pre- and post-pandemic lockdown

Stephen J. Porth, George P. Sillup

The purpose of this paper is to analyze media coverage of the pharmaceutical industry before and after the COVID-19 lockdown to determine whether the coverage changed in light of…

An investigation of purchase behavior on spillover-effect health insurance: using an extended TAM

Chen-Ying Lee

Wearable technology and mobile commerce have significant applications for both enterprises and customers, but few studies explore purchase behavior regarding wearable technology…

The past, present, and future of first aid and health education: a case study in Hong Kong

Man Fung Lo, Wai Chung James Ng, Chi Fai Gary Ng, Mei Lan Peggy Ng

The demand for ambulance services in Hong Kong is increasing and first aid plays an important role in saving lives. The government recognized first aid training courses offered by…

Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator

Tanzeela Aqif, Sana Mumtaz

This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. It further examines whether the use of various…

Macro environment determinants affecting the availability of artemisinin-based combination therapies in Uganda

Pross Oluka Nagitta, Marcia Mkansi

Artemisinin-based combination therapies (ACTs) have been developed to treat uncomplicated malaria. However, scanty studies exist to inform the role of macro factors in explaining…

Service quality in health care: empathy as a double-edged sword in the physician–patient relationship

Fabienne Cadet, François Sainfort

As one of the five major dimensions of service quality, empathy has been and continues to be regarded as a requirement for a successful service encounter. This paper focuses on…

Understanding the determinants of adoption of mHealth services among older women’s perspective in Bangladesh

Mohammad Zahedul Alam, Liza Khanam

The purpose of this study was to explore the factors affecting adoption of mHealth services among the older women in Bangladesh. As this portion of the total population is rapidly…