International Journal of Pharmaceutical and Healthcare Marketing: Volume 18 Issue 3

What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions?

Ashu Lamba, Priti Aggarwal, Sachin Gupta, Mayank Joshipura

This paper aims to examine the impact of announcements related to 77 interventions by 46 listed Indian pharmaceutical firms during COVID-19 on the abnormal returns of the firms…

Modeling telemedicine consumer behavior amid COVID-19 pandemic

Archana Shrivastava, Ashish Shrivastava

This study aims to investigate the consumer behavior toward telemedicine services in India during the COVID-19 pandemic onset. With lockdown restrictions and safety concerns in…

Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation

Vanessa Quintal, Abhinav Sood, Ian Phau

The paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the…

The use of tracker technologies on branded prescription drug websites: privacy, data acquisition and programmatic advertising

Neil Alperstein

The purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal…

Drivers of wearable fitness technology adoption for health care: an investigation through organismic integration and regulatory focus theory

Syed Waqar Haider, Hammad Bin Azam Hashmi, Sayeda Zeenat Maryam

In the prior literature, the motivation to adopt wearable fitness technology (WFT) has been linked with either intrinsic or extrinsic. However, how the subcategories of extrinsic…

Examining how and why service quality fosters patients’ revisit intentions: evidence from Pakistan

Sundas Pervaiz, Usman Javed, Amir Rajput, Shoaib Shafique, Rabia Tasneem

Drawing upon the stimulus-organism-response model, this study aims to explore the impact of soft aspects of service quality on revisit intention through the mechanism of perceived…

Identifying the hospital logistics key performance indicators for public hospitals in remote areas of Thailand

Pornwasin Sirisawat, Tipavinee Suwanwong Rodbundith, Narat Hasachoo

This study aims to investigate and classify the hospital logistics key performance indicators (KPIs) using the context of public hospitals in remote areas.

Investigating impact of health belief and trust on technology acceptance in smartwatch usage: Turkish senior adults case

Nalan Gündüz, Selim Zaim, Yaman Ömer Erzurumlu

This paper aims to investigate the influence of health beliefs and trust by senior adults as associated with the perceived ease of use and perceived usefulness, for the acceptance…

Factors affecting COVID-19 vaccine uptake in Vietnam: an extended COM-B model

Truong Nguyen Xuan, Ngoc Bui Hoang, Phuong Pham Thi Lan

Many countries have a significant vaccination hesitancy rate regardless of vaccine prosperity. This study aims to identify factors restricting hesitancy and fostering vaccination…