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Factors affecting COVID-19 vaccine uptake in Vietnam: an extended COM-B model

Truong Nguyen Xuan (University of Finance – Marketing, Ho Chi Minh City, Vietnam)
Ngoc Bui Hoang (Ho Chi Minh City University of Industry and Trade, Ho Chi Minh City, Vietnam)
Phuong Pham Thi Lan (University of Finance – Marketing, Ho Chi Minh City, Vietnam)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 29 April 2024

Issue publication date: 29 July 2024

77

Abstract

Purpose

Many countries have a significant vaccination hesitancy rate regardless of vaccine prosperity. This study aims to identify factors restricting hesitancy and fostering vaccination intention and uptake against coronavirus in Vietnam.

Design/methodology/approach

The study has proposed an extended COM-B model based on the Theoretical Domains Framework to explore critical factors influencing vaccination intention and uptake in Vietnam. A database was collected from 1,015 suitable respondents who had received at least one dose of the COVID-19 vaccine, and ten hypotheses were tested by the partial least squares structural equation model.

Findings

The findings showed that six factors, including knowledge, experience, resource, social influence, belief and reinforcement, have either direct or indirect positive effects on COVID-19 vaccine uptake behavior. The output also indicated that personal experience positively affects vaccination intention and uptake.

Originality/value

This study contributes to understanding COVID-19 vaccine uptake behavior by identifying several direct and indirect factors of the extended COM-B model that include “knowledge” and “reinforcement” in shaping behavior change. The study adds to the literature on COVID-19 vaccine uptake behavior and could help achieve higher vaccination rates, ultimately leading to better control of the pandemic.

Keywords

Acknowledgements

The authors thank the helpful comments and suggestions of anonymous reviewers and the Editor-in-chief. All errors are the authors’ own.

Ethics approval: The research complied with the Declaration of Helsinki. All participants agreed and gave informed consent before participating. This study is about the acceptable behavior of using vaccines approved by WHO and the Vietnamese government, not related to the effectiveness experiment of the vaccine, so no ethics committee approval is required.

Funding: This study has not received any funding from agencies in the public, non-profit, or commercial sectors.

Conflicts of interest: The authors declare no conflict of interest.

Citation

Nguyen Xuan, T., Bui Hoang, N. and Pham Thi Lan, P. (2024), "Factors affecting COVID-19 vaccine uptake in Vietnam: an extended COM-B model", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 18 No. 3, pp. 521-539. https://doi.org/10.1108/IJPHM-03-2022-0028

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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