International Journal of Pharmaceutical and Healthcare Marketing: Volume 6 Issue 2

The effects of unethical conduct of pharmaceutical companies on consumer behavior: Empirical evidence from Germany

Jörg Lindenmeier, Dieter K. Tscheulin, Florian Drevs

This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over‐the‐counter…

Private label drugs in China: the consumer perspective

Zhiliang Zhou, Yajiong Xue, Qineng Ping

This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer…

The pharmacist's role in the Egyptian pharmaceutical market

Ahmed Taher, Elnora W. Stuart, Ibrahim Hegazy

Pharmaceutical companies' marketing strategies have traditionally targeted only physicians and, more recently, consumers. The purpose of this paper is to explore the role of the…

Gestational diabetes mellitus in Iran – experience from the National Diabetes Program

Seyed Mohammad Alavinia, Koorosh Etemad, Alireza Mahdavi, Maryam Omidvar, Sara Imanpour, Rudmilla Rahman, Muhiuddin Haider, Jared Frank

The purpose of this paper is to examine the non‐communicable disease (NCD) known as gestational diabetes mellitus (GDM). Specifically, this paper aims to examine the influence of…

Consumer perceived value: The development of a multiple item scale in hospitals in the Indian context

Hardeep Chahal, Neetu Kumari

The purpose of this paper is to analyze the dimensionality of the consumer perceived value (CPV) concept, development of a CPV scale and its measurement in the Indian healthcare…

Global public health square: opportunities and challenges

Avinandan Mukherjee