International Journal of Pharmaceutical and Healthcare Marketing: Volume 18 Issue 1

Readiness of lean sustainability in healthcare organizations

Albi Thomas, M. Suresh

This paper aims to “identify,” “analyse” and “categorise” the readiness factors of lean sustainability in health-care organisation using total interpretive structural modelling…

The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?

Nilesh Kumar, Zubair Nawaz, Pavitra Samerguy

This study aims to investigate the impact of social media fitness influencers (SMFIs) on buyers’ purchase decisions by analyzing the factors that determine their influence…

What motivates users to continually use wearable medical devices? Evidence from a developing nation

Mohit Jamwal, Honey Kanojia, Neeraj Dhiman

Wearable medical devices (WMDs) are improving people’s health and well-being in a noble way, as these aid in effective personal health monitoring, remote surveillance and overall…

Public health promotion of COVID-19 vaccination to rural consumers: synthesising the role of social media and religious belief systems

Divaries Cosmas Jaravaza, Joshua Risiro, Paul Mukucha, Nomuhle Jaravaza

The main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural…

The promulgation of group purchasing organizations into the healthcare sector in India

Md Kamal Hossain, Vikas Thakur

The promulgation of group purchasing organizations (GPOs) into the healthcare (HC) sector is an invaluable procurement strategy to manage the suppliers effectively. This study…

Modelling the factors impacting customer engagement for branded content in healthcare

Trishala Chauhan, Shilpa Sindhu, Rahul S. Mor

In this global digital era, health-care companies are increasing their presence on the internet through branded content that serves as a connecting link between customers and…

Consumers’ preferences for endoscopes: a discrete choice experiment

Teik-Leong Chuah, Meenchee Hong, Behzad Foroughi

Infection and cross-contamination have been massive concerns in the medical field. This study aims to investigate consumers’ awareness and their choices of endoscopes, which may…

From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study

Miriam Eugenia Wolf, Agnes Emberger-Klein, Klaus Menrad

This paper aims to determine, which values guide consumers decision-making on natural health products for concentration and cognition (NHPCC) and how they link to choice-relevant…