Journal of Services Marketing
Issue(s) available: 240 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 10
Volume 38
Volume 37
Volume 36
-
Issue 8 2022
-
Issue 7 2022 Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-Being
-
Issue 6 2022
-
Issue 5 2022
-
Issue 3 2022
-
Issue 2 2022
-
Issue 1 2022 Mirror, mirror on the wall! Examining the bright and dark side of face and body beautification/modification services
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
The sorrows of methods researchers
Volker Kuppelwieser, Phil KlausThis paper aims to focus on service research methods and highlights the need to treat method parts similar to the theoretical parts in papers.
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal, Volker KuppelwieserIn spite of offering clear benefits and increased availability, relatively few service research studies rely on eye-tracking. Therefore, this paper aims to assist service…
Towards a responsible gaming ecosystem: a call to action
Sheau Fen (Crystal) YapDrawing from transformative service research (TSR) and service ecosystem perspectives, the author seeks to provide multi-level insights into gaming service systems and call to…
Using PLS-SEM and XAI for causal-predictive services marketing research
Polat Goktas, Taskin DirsehanThis study aims to redefine approaches to metrics in service marketing by examining the utility of partial least squares – structural equation modeling (PLS-SEM) and eXplainable…
Customer churn analysis using feature optimization methods and tree-based classifiers
Fatemeh Ehsani, Monireh HosseiniAs internet banking service marketing platforms continue to advance, customers exhibit distinct behaviors. Given the extensive array of options and minimal barriers to switching…
Comparing human and synthetic data in service research: using augmented language models to study service failures and recoveries
Steven J. Bickley, Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran, Alexandra ZimbatuThis study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human…
The use of implicit measures in service research: Why, how, when and what is the way forward?
Nanouk Verhulst, Hendrik Slabbinck, Kim Willems, Malaika BrengmanTo date, to the best of the authors’ knowledge, the use of implicit measures in the service research domain is limited. This paper aims to introduce implicit measures and explain…
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum
Further Information
