Table of contents
Marital influence in the decision ‐making process for services
Marla Royne StaffordSpousal influence in the decision‐making process has been studied by marketing researchers for many years. Although the knowledge base has increased substantially on this topic…
2815
The effect of perceived service quality and name familiarity on the service selection decision
Raj Arora, Charles StonerConsiderable attention has been focussed on the measurement of service quality. In fact, the 1990s has been referred to as the era of customer service. However, little empirical…
3850
Improving the application of quality conformance tools in service firms
John B. Jensen, Robert E. MarklandExplains that, as global competition changes the expanding service sector, quality will play an increasingly pivotal role in both attracting and retaining service customers…
2452
A decision model for marketing research relationship choices
Paul D. Boughton, Linda Nowak, Judith WashburnPoints out that collaborative relationships, such as partnering between service suppliers and client firms, are often seen as a strategy for improving quality and reducing costs…
1541
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum