Journal of Services Marketing: Volume 27 Issue 2

Configural algorithms of patient satisfaction, participation in diagnostics, and treatment decisions ' influences on hospital loyalty

Chia-Wen Chang, Ting-Hsiang Tseng, Arch G. Woodside

– This empirical study aims to explore sufficiency conditions for patient loyalty to a hospital.

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Taejun (David) Lee, TaiWoong Yun, Eric Haley

This research aims to examine the effects of financial services advertising disclosures by pairing a content analysis documenting how mandatory financial disclosures are presented…

Nomological validity of the Net Promoter Index question

Birgit Leisen Pollack, Aliosha Alexandrov

The purpose of this study is twofold. First, it aims to provide a review of the Net Promoter© Index (NPI), the evidence of its ability to predict financial performance, and the…

Encounter-based antecedents of e-customer citizenship behaviors

Nwamaka A. Anaza, Jing Zhao

In the marketing and consumer behavior literature, much remains to be explained about customer citizenship behavior in a highly technological e-retailing context. The purpose of…

Empowering senior citizens via third places: research driven model development of seniors ' empowerment and social engagement in social places

Kanika Meshram, Aron O'Cass

This paper aims to report on a qualitative study that explores senior citizen consumers ' empowerment through social engagement in third places and their subsequent…

Determinants of diners ' variety seeking intentions

Jooyeon Ha, SooCheong (Shawn) Jang

The purpose of this study is to identify diners ' fundamental reasons for seeking variety in their choice of a restaurant and to understand their variety-seeking…

Branding activities of a micro industrial services company

Jenny Sandbacka, Satu Nätti, Jaana Tähtinen

– The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies.