Journal of Services Marketing: Volume 37 Issue 2

Viewpoint: designing transformative service to overcome eudaimonic-hedonic outcome conflict

Adam Nguyen

The potential displeasure (e.g. strain, uncertainty and lack of control) involved in the process of obtaining eudaimonic outcomes (e.g. becoming healthier or more knowledgeable…

Refugee awareness of a transformative intervention to increase blood donations

Michael Jay Polonsky, Ahmed Ferdous, Nichola Robertson, Sandra Jones, Andre Renzaho, Joanne Telenta

This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase…

The impact of value co-creation in sustainable services: understanding generational differences

Mariia Bordian, Irene Gil-Saura, Maja Šerić

The service industry has been facing many challenges connected to sustainable practices and how they affect final consumers. This paper aims to explore the impact of value…

Service amid crisis: the role of supervisor humor and discretionary organizational support

Rebecca M. Guidice, Jessica Mesmer-Magnus, Donald C. Barnes, Lisa L. Scribner

This paper aims to study the effects of widespread stress and uncertainty that is characteristic of organizational crises on service employees and to explore the extent to which…

A transformative and social marketing ecosystem investigation into drug use among young adults

Aimee Riedel, Amanda Beatson, Rory Mulcahy, Byron Keating

The purpose of this study is to examine the underresearched transformative service research (TSR) and social marketing segment of young adults who use drugs and identify…

From service to social innovation with a service-dominant logic approach

Andrés Barrios, Sonia Camacho, Catalina Estrada-Mejia

This paper aims to explore the intersection between service and social innovation, using a service-dominant logic (SDL) ecosystem approach to analyze how service innovations…

The impact of eudaimonic well-being on experience and loyalty: a tourism context

Nour Salah Al-okaily, Nidal Alzboun, Ziad Alrawadieh, Muna Slehat

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors…

Marketing inclusive banking services to financially vulnerable consumers: a service design approach

Isaac Ofori-Okyere, Farag Edghiem, Seyram Pearl Kumah

To explore how inclusive banking services are marketed to financially vulnerable consumers (FVCs) in Ghana from the perspective of managers. This study aims to explore this…

Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being

Nguyen-Hau Le, My-Quyen Thi Mai, Tram-Anh Pham

Mindfulness, while being suggested as an important psychological cognitive capability of customers, has received insufficient attention in studies of transformative services…