Table of contents
How much more are consumers willing to pay for a higher level of service? A preliminary survey
Alan C.B. TseA survey was conducted using conjoint analysis to determine how consumers perceived the relative importance of price vs. quality of service in the selection of restaurants. The…
4910
Marketing effectiveness and business performance in the financial services industry
Kwaku Appiah‐Adu, Alan Fyall, Satyendra SinghThe purpose of this exploratory empirical study was to examine the link between effective marketing practices and business performance in the financial services industry. Based on…
5913
The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France
Jonathan Lee, Janghyuk Lee, Lawrence FeickThe main objective of customer satisfaction programs is to increase customer retention rates. In explaining the link between customer satisfaction and loyalty, switching costs…
27243
Image segmentation: the case of a tourism destination
Birgit LeisenThe vacation market is segmented based upon the images held by non‐residents of a tourism destination. These images were assessed via self‐administered questionnaires, returned by…
17214
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum