Table of contents
How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms
Leo Y. M. Sin, Alan C. B. TseAddresses two important and interrelated questions: (1) Do firms showing an identifiable set of organizational cultural values demonstrate superior strategic marketing…
3931
The impact of retail sales force responsiveness on consumers’ perceptions of value
Gillian Naylor, Kimberly E. FrankExtant research suggests that salespeople can significantly impact consumers’ outcome perceptions. Examines the importance of initial contact with salespeople on consumers’…
5131
The impact and effectiveness of advertisements in a sports arena
L.W. Turley, J. Richard ShannonExplores the effects of advertising in a sports arena on message recall, purchase intentions, and actual purchase behavior. The findings from this study suggest that consumers can…
8809
Patient perceptions of service quality: combining the dimensions
James M. CarmanEmpirically investigates, using a conjoint methodology, the importance weights given the attributes of quality for acute care hospital services. The study shows consumers…
3276
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum